Tommy Hilfiger, a global fashion icon owned by PVH Corp., has celebrated the grand opening of its new store in Sliema, Malta, with an exclusive VIP event that brought together style influencers, local celebrities, and loyal fans of the brand. The opening marks another milestone in the brand’s ongoing global expansion and commitment to delivering its signature “Prep Made Modern” aesthetic across Europe.
A Stylish Celebration at The Point, Malta
Located in The Point Shopping Centre, Malta’s largest and most prestigious retail destination, the new Tommy Hilfiger Malta store spans 165 square meters and features a bright, modern design that reflects the brand’s classic-meets-contemporary identity.
The VIP event, held on June 21, 2025, welcomed a distinguished guest list, including Naomi Ver Elst Micallef, Maxine Pace, Malcolm Gauci, Chloe Portelli, and James Caruana, with upbeat music provided by DJ Mari Mars. Guests enjoyed an immersive brand experience celebrating fashion, music, and community — hallmarks of the Tommy Hilfiger lifestyle.
Tommy Hilfiger Summer 2025 Collection: Coastal Sophistication
The new store currently showcases the Tommy Hilfiger Summer 2025 Collection, inspired by coastal getaways and effortless summer living. Featuring tropical floral prints, breathable Oxford shirts, flowing dresses, and relaxed shorts, the collection captures the spirit of refined summer elegance.
Available for both men and women, the collection blends the brand’s American heritage with contemporary style, staying true to Tommy Hilfiger’s philosophy of timeless yet progressive fashion.
A Growing Footprint in Malta
This latest opening marks Tommy Hilfiger’s fourth store in Malta, joining existing locations in Valletta, Victoria, and St. Julians. The expansion reflects the brand’s long-term investment in the Maltese retail landscape, offering customers more opportunities to connect with the Tommy Hilfiger community.
Each location maintains the brand’s signature balance of heritage and modernity, while the new Sliema store’s design introduces an airy, coastal-inspired ambiance suited to the island’s atmosphere.
Global Strength Under PVH Corp.
Owned by PVH Corp., one of the world’s leading fashion companies, Tommy Hilfiger continues to thrive on the global stage. The brand recorded approximately $9 billion in global retail sales in 2023, supported by over 16,000 employees and more than 2,000 retail locations in 100 countries.
Since its acquisition by PVH in 2010, Tommy Hilfiger has continued to evolve, merging classic American style with a modern twist, underpinned by strong commitments to sustainability, inclusivity, and innovation.
Hudson Group: Driving the Brand in Malta and Beyond
In Malta and Morocco, Tommy Hilfiger is represented by Hudson Group, a leading regional fashion distributor managing some of the world’s most renowned apparel and sports brands. With offices across Malta, Italy, Cyprus, Morocco, Algeria, Nigeria, and Kenya, and a workforce of over 1,000 employees, Hudson Group plays a vital role in expanding premium fashion retail across Africa and the Mediterranean region.
Conclusion: Global Fashion Growth and Local Partnerships
The launch of the Tommy Hilfiger Malta flagship store is a testament to the brand’s continued global growth and its strategic approach to localized retail experiences. As Tommy Hilfiger strengthens its European presence through elegant, community-focused stores, the brand continues to inspire fashion-conscious consumers worldwide.
For brands and investors looking to emulate this success, Star Brands Consulting Group offers expert franchise development and retail expansion consulting services, helping fashion labels grow across international markets through strategic partnerships and localized brand positioning.