QDOBA Mexican Eats, America’s rapidly growing #2 restaurant brand in the Mexican fast-casual category, has made headlines with one of the largest franchise development deals in its history.
Barry Dubin, founder and CEO of B Wild Investments LLC, has committed to developing 50 new QDOBA restaurants across the Mountain West region of the U.S. The states included in this massive deal are Alaska, Utah, Nevada, Colorado, and New Mexico, with initial focus on markets such as Salt Lake City, St. George, Albuquerque, Las Vegas, and Colorado Springs.
In addition to this groundbreaking development agreement, B Wild Investments LLC will acquire one of QDOBA’s largest existing franchisees, with the closing anticipated in Q4 2025. This move strengthens QDOBA’s position as a powerhouse in the Mexican fast-casual space.
A Proven Franchise Leader
Barry Dubin brings a strong track record in scaling consumer brands. He was co-founder of KBP Brands, which grew to over 1,000 restaurants, and also serves as executive chairman of the largest Tide Laundromat franchisee in the U.S.
His proven leadership and partnership with QDOBA CEO John Cywinski—who previously worked with Dubin during his tenure as President of KFC—signal a strong foundation for long-term growth.
QDOBA’s Rapid Expansion Momentum
QDOBA currently operates more than 800 locations across the U.S., Canada, Puerto Rico, Japan, and South Korea. With over 600 restaurants in its development pipeline, the brand is targeting significant growth in key U.S. markets such as Florida, Texas, California, Georgia, Alabama, Louisiana, and Tennessee.
QDOBA is also actively expanding into non-traditional venues, including airports, universities, and military bases, making its brand more accessible to a wider audience.
For seven consecutive years, QDOBA has been ranked among the Top 10 Fast-Casual Restaurants in the USA TODAY 10Best Readers’ Choice Awards, including six years at #1. It was also named one of Yelp’s Most Loved Airport Brands, highlighting its strong consumer loyalty.
Franchise Opportunities
With its proven menu, loyal customer base, and unmatched growth momentum, QDOBA continues to be one of the most attractive restaurant franchise opportunities.
For those interested in joining the brand’s expansion journey, visit www.qdobafranchise.com for more details.
Conclusion: Partner with Star Brands Consulting Group
At Star Brands Consulting Group, we specialize in connecting investors, entrepreneurs, and corporations with high-growth franchise opportunities like QDOBA. Whether you’re exploring entry into the fast-casual dining industry or expanding your portfolio across global brands, our team provides the expertise, market insights, and partnerships needed to succeed. If you’re ready to explore QDOBA or other leading franchise opportunities, contact Star Brands Consulting Group today to start your expansion journey.