Footwear’s Biggest Buyout: Skechers Acquired by 3G Capital for $9.4 Billion + What This Means for the Global Footwear Market

Skechers Franchise

In a landmark move for the global footwear industry, Skechers has officially gone private after being acquired by Brazilian private-equity firm 3G Capital for $9.4 billion. This deal, first announced in May, marks the largest buyout in footwear industry history.

Skechers’ Next Chapter

Despite the acquisition, Skechers will continue to be led by its executive management team, including the father-son duo of Robert Greenberg (CEO) and Michael Greenberg (President). Both leaders have been instrumental in transforming Skechers from a California startup into one of the world’s most recognizable footwear brands.

The company will also maintain its headquarters in Manhattan Beach, California, where it was founded over 30 years ago.

A Proven Growth Engine

Skechers has been riding strong momentum, with its Q2 results showing:

  • Net income: $170.5 million (up 21.5%)
  • Net sales: $2.44 billion (up 13.1%)

These numbers highlight the brand’s resilient demand across global markets, reinforcing why Skechers has become a powerhouse in lifestyle and performance footwear.

Why 3G Capital?

With its reputation for backing iconic global consumer businesses, 3G Capital sees Skechers as a strategic growth platform. CEO Robert Greenberg emphasized that the deal provides new opportunities:

“Given their remarkable history of facilitating the success of some of the most iconic global consumer businesses, we believe this partnership will support our talented team as they execute their expertise to meet the needs of our consumers and customers while enabling the company’s long-term growth.”

With the acquisition finalized, Skechers shares are no longer trading on the NYSE as of September 12, 2025.

Global Footprint

Skechers operates approximately 5,300 stores worldwide and has a presence in about 180 countries and territories through department stores, specialty outlets, and retail partners. Its expansion strategy has allowed the brand to balance direct-to-consumer growth with robust wholesale partnerships.


Conclusion: Franchise & Retail Growth with Star Brands Consulting Group

At Star Brands Consulting Group, we closely track major industry moves like Skechers’ historic $9.4 billion acquisition to help investors and entrepreneurs understand market dynamics, brand strength, and global expansion opportunities.

Whether you’re looking to enter the footwear, fashion, or retail sector, our consulting services connect you with franchise, licensing, and distribution opportunities worldwide. From global giants like Skechers to emerging niche players, we provide the insights and strategies to ensure your success. Contact Star Brands Consulting Group today to explore retail and footwear franchise opportunities across global markets.

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