Global fashion powerhouse H&M continues to strengthen its retail footprint, unveiling major openings in Los Angeles, USA and São Paulo, Brazil—two highly strategic markets for the brand’s long-term growth.
H&M Opens Flagship Store at LA’s Original Farmers Market
On August 22, 2025, H&M opened a 15,000 sqft, two-level flagship store at The Original Farmers Market in Los Angeles.
The new format offers a “curated customer journey”, creating a gallery-like atmosphere where each display, room, and window tells a unique fashion story.
Modern Retail Experience
The flagship features translucent display walls, fluted stucco surfaces, and modular fixtures that embody H&M’s evolving design direction. The location also houses special collections such as H&M Studio and high-profile designer collaborations.
Technology enhances the customer experience with RFID-enabled systems, ensuring precise inventory management, faster replenishment, and smoother shopping. Customers benefit from mobile checkout and in-store pickup for online orders, highlighting H&M’s omnichannel strategy.
“H&M’s debut at The Original Farmers Market will serve as the first of several new store openings planned throughout the year,” said Michael Beaumont, Head of Expansion for H&M Americas.
H&M Expands into Brazil with São Paulo Store
Just days later, on August 25, 2025, H&M entered a new market with the opening of its first Brazilian store at the Iguatemi Shopping Centre in São Paulo.
At the same time, H&M launched its e-commerce platform in Brazil, marking the first-ever dual launch of both a physical store and online presence in a new market.
“This is a historic moment for H&M, and I am thrilled that we are finally here,” said Daniel Erver, CEO of H&M Group. “Bringing H&M to Brazil is more than just a market launch; it is about building a lasting connection with a country that inspires us.”
With Brazil added to its portfolio, H&M now operates in 79 markets with stores and 61 markets online.
How Star Brands Consulting Group Supports Fashion Retail Expansion
At Star Brands Consulting Group, we specialize in helping fashion retailers like H&M—as well as emerging lifestyle and apparel brands—enter new markets, expand regionally, and connect with qualified investors and franchise partners.
Our services include:
- Franchise & Distribution Development – Structuring expansion strategies for sustainable growth.
- Market Entry Advisory – Guiding brands on cultural, regulatory, and consumer insights.
- Investor & Franchisee Matching – Connecting global fashion brands with the right partners.
- Omnichannel Growth Strategies – Integrating online and offline operations for maximum impact.
If you’re an entrepreneur, investor, or retailer looking to partner with global fashion brands or expand into new markets, Star Brands Consulting Group is your trusted partner. Contact us today to explore fashion retail franchise and expansion opportunities.