LPP Group has officially entered Uzbekistan with the launch of its first Sinsay store at the modern Yunusabad Gallery shopping centre in Tashkent. This move marks the brand’s debut in its 43rd global market and the beginning of an ambitious rollout in Central Asia.
The nearly 700 m² flagship in Tashkent represents a strategic foundation for growth, tapping into a city of over three million people—a major cultural, industrial, and scientific hub. For LPP, it’s not just about adding a new store but establishing a long-term footprint in a high-potential retail market.
A Rapid Expansion Plan in Uzbekistan
By the end of 2025, Sinsay plans to open more than 20 stores across Uzbekistan, covering over 3,000 m² of retail space in just a few months. Upcoming locations include:
- Bukhara (August 28, 2025) – in Chinor Mall, catering to both residents and tourists.
- Samarkand & Andijan (September 2025) – with a presence in Navruz Mall, a 30,000 m² shopping and entertainment centre.
- Further Tashkent Openings (October 2025) – including Sunbula Savdo Majmuasi centre.
The expansion reflects a calculated strategy: focus on high-traffic malls and prime retail centres while gradually entering smaller towns where modern retail competition is limited but demand is strong.
Why Uzbekistan, Why Now?
Uzbekistan, with a population of around 37 million, is a natural next step for Sinsay. The country’s young demographic profile and large families align perfectly with Sinsay’s Design&Value concept—affordable, stylish, and functional fashion.
Changing consumer habits are also a major driver. As more households adopt modern retail shopping, demand for accessible yet trendy apparel is rising. With its wide product range and competitive pricing, Sinsay is positioned to capture this momentum.
Central Asia as a Growth Frontier
LPP’s entry into Uzbekistan is part of its largest development plan to date, which also includes:
- Expanding to 80+ stores in Kazakhstan
- Launches in Azerbaijan and Georgia later in 2025
- A debut in Moldova by early 2026
The company’s methodical approach—anchored in demographics, consumer habits, and economic potential—underscores how global retailers can achieve sustainable growth in emerging markets.
How Star Brands Consulting Group Can Help
At Star Brands Consulting Group, we recognize Uzbekistan’s entry into the modern retail landscape as a landmark opportunity for global fashion and lifestyle brands. Here’s how we support similar expansions:
- Market entry strategy – evaluating demographics, retail infrastructure, and competitive landscapes.
- Site selection & rollout planning – identifying high-footfall locations and structuring multi-city expansion.
- Franchise & partner development – connecting brands with the right regional operators.
- Localization & consumer insights – ensuring product, pricing, and marketing resonate with local expectations.
- Franchisee support systems – helping investors and partners build sustainable operations aligned with brand standards.
For brands like Sinsay—or any retailer aiming at Central Asia—the combination of strong local insights and scalable retail strategy is the difference between isolated openings and long-term dominance.
Final Takeaway
Sinsay’s debut in Uzbekistan isn’t just another store opening—it’s a signal of the region’s retail evolution. With over 20 stores slated to open by year’s end, LPP is setting the pace for how global brands can thrive in Central Asia.
At Star Brands Consulting Group, we help fashion, retail, and lifestyle brands replicate this success—ensuring every expansion builds brand equity, profitability, and long-term growth.