The Perfume Shop has officially reopened its doors at Charter Walk Shopping Centre in Burnley, unveiling a fully refitted and elevated retail experience that blends innovation, sustainability, and customer engagement.
A New Era of Fragrance Retail
This newly redesigned store offers a modern layout paired with upgraded services, including:
- A digital screen for promotions and product discovery
- Personalised ribbon machines for gift customization
- A recycling station that rewards customers with 15% off their next purchase when they bring in used perfume bottles
These features aim to create a more interactive, eco-conscious shopping experience—positioning The Perfume Shop as a forward-thinking brand in the fragrance industry.
Driving Sustainability Through Design
The Burnley opening is part of The Perfume Shop’s broader expansion and refurbishment program across the UK. Sustainability is a central theme in this initiative, with the brand targeting a 30% reduction in energy consumption by 2030 (from 2015 levels).
Key efforts include:
- Partnering with ISO 14001-accredited contractors to ensure responsible waste management
- Reusing or repurposing existing materials and equipment wherever possible
- Reducing environmental impact across all construction and store upgrade activities
A Familiar Face Leads the Launch
The store’s transformation was led by manager Lorna, who has worked with The Perfume Shop for over 18 years. Her deep connection to the brand and the community made her the perfect ambassador for this refreshed experience.
Lorna shared:
“We have absolutely loved seeing familiar faces and new customers walk through our doors since the refit. There’s been such a buzz in the store.
The transformation has brought a whole new character to the space, and it’s been brilliant watching people explore, spritz, and discover new favourites.”
Retail That Cares
From personalized shopping to planet-friendly practices, the new Burnley store embodies everything modern consumers seek in a retail environment. With further store openings and refurbishments planned across the UK, The Perfume Shop is setting the standard for the future of fragrance retail.
Interested in Partnering?
If you’re an investor or retail partner looking to bring a leading fragrance brand to your region, Star Brands Consulting Group is here to help. We support expansion through franchising, distribution, and licensing for lifestyle and beauty brands globally.