Global lifestyle retailer Miniso continues its aggressive international expansion with the launch of its largest Australian store to date at Highpoint Shopping Centre in Melbourne. The grand opening, held on July 5, drew large crowds with live performances, celebrity appearances, and exclusive product releases—firmly solidifying the brand’s rising popularity across the Australian retail landscape.
Grand Opening: Culture Meets Commerce
The new 500-square-meter store is strategically located just outside the food court of Highpoint, one of Melbourne’s busiest shopping hubs. The launch event was a vibrant cultural affair, featuring:
- Live performances from local K-pop and lion dance groups
- A special appearance by Australian actress and TV personality Tahan Lew-Fatt
- Complimentary gifts, exclusive discounts, and giveaways for social media engagement
This celebratory mix of local talent and international pop culture reflects Miniso’s dynamic strategy of blending retail with entertainment—a proven formula in capturing footfall and creating buzz.
Product Highlights: Plush, Pop, and Playful
Miniso’s Highpoint location offers a full lineup of lifestyle merchandise, from stationery and homeware to skincare and electronics. But the real draw for fans? The exclusive collectibles:
- Disney Stitch Line
- Winnie the Pooh Naughty Party
- Mickey Fun Crash Collection
- New Ufufy Fruit Collection (exclusive to this store)
The wide selection of plush toys and vinyl collectibles cements Miniso’s appeal to a broad audience—from young shoppers to nostalgic adults and pop culture enthusiasts.
Rapid Expansion Across Australia
This latest opening marks Miniso’s 10th store in Australia since March 2025, showing the brand’s serious commitment to growing its footprint in key markets outside Asia. With more stores expected within the next year, Australia is emerging as a vital market in Miniso’s global playbook.
Miniso’s International Franchise Model: A Smart Retail Opportunity
At Star Brands Consulting Group, we’ve been closely monitoring Miniso’s retail strategy—and it’s a textbook case of how to execute affordable luxury + high-frequency shopping. With sleek, efficient store designs and high-margin lifestyle products, Miniso is one of the most attractive franchise and master distributor opportunities in the low-cost retail space.
Why invest in Miniso?
- ✅ Global brand recognition in over 105 countries
- ✅ Fast inventory turnover model with strong customer engagement
- ✅ Profitable product lines: plush, licensing, beauty, home, electronics
- ✅ Strong local event marketing (as seen in Melbourne)
Whether you’re a franchisee or regional distributor, Miniso offers a proven plug-and-play retail formula adaptable to shopping malls, high streets, and transit hubs.
Let’s Bring Miniso to Your City
If you’re interested in exploring franchise or distribution opportunities with Miniso, we’re here to help you get started. Partner with Star Brands Consulting Group and bring the Miniso retail experience to your country, mall, or region.