French retail giant Groupe Casino is setting its sights on Morocco, announcing a major expansion plan to open 210 convenience stores under the Franprix and Monoprix banners over the next ten years. This move, in partnership with a local investor, signals Casino’s strong confidence in the country’s rapidly evolving retail market and growing urban consumer base.
First Stores to Open in 2025
The first wave of store openings is expected in 2025, with the full rollout aimed for completion by 2035. This expansion is projected to create at least 1,000 jobs by 2030, providing a significant boost to the local economy while introducing Morocco to two of France’s most recognized urban retail concepts.
“We see strong potential in Morocco’s fast-changing market,” said CEO Philippe Palazzi, noting that the partnership is designed to help Casino capitalize on the rising demand for convenience and digitally enhanced shopping experiences in the region.
Modern Retail Meets Moroccan Urbanization
Franprix and Monoprix are known for their premium, urban-friendly retail formats, offering curated selections of groceries, ready-to-eat meals, fresh produce, and household essentials—all within accessible, city-centric locations. These formats are ideally suited to Morocco’s growing middle class and increasingly digital consumer behavior.
The new stores will focus on ease of access, digital integration, and personalized shopping experiences, aligning with global retail trends and Morocco’s own tech-forward retail environment.
Part of a Broader Global Strategy
The Morocco initiative is part of Groupe Casino’s broader international expansion, which already includes 472 stores outside continental France in over 30 countries. The move solidifies Casino’s ambitions to deepen its footprint in North Africa, leveraging Morocco’s stability, urban growth, and rising consumer sophistication.
Retail Development and Franchise Opportunities in Morocco
At Star Brands Consulting Group, we believe this expansion opens new doors for property developers, franchise partners, and retail investors seeking to align with one of Europe’s most reputable retail groups.
With Groupe Casino leading the way, Morocco is fast becoming a strategic location for modern retail formats, omni-channel shopping, and scalable franchise operations.
Interested in collaborating with global brands in Morocco or North Africa?
Let Star Brands Consulting Group guide you through your next franchise or retail expansion project.