At Star Brands Consulting Group, we are proud to support and advise on the growth initiatives of forward-thinking businesses expanding into high-potential markets. One such expansion is taking shape across Central Florida, where a respected brand has secured five new leases in Poinciana, West 192 Kissimmee, Ormond Beach, and two in Mount Dora. This strategic move signals a deep confidence in the region’s continued growth and a strong commitment to delivering value to both new and existing customers.
Poinciana: Tapping into Rapid Residential Growth
Poinciana—a fast-growing community in Osceola and Polk counties—has seen its population surge to over 69,000 residents, up 30% from the previous decade. Known for its balance of suburban comfort and proximity to Orlando’s attractions, Poinciana continues to attract families and professionals seeking quality of life and convenience. The decision to establish a new location here aligns with smart market timing and positions the brand to serve this expanding population effectively.
West 192 Kissimmee: A Prime Tourist-Focused Opportunity
With constant foot traffic and close proximity to world-famous theme parks, West 192 in Kissimmee remains one of Central Florida’s most valuable commercial corridors. The new location in this high-visibility area will provide direct access to both local residents and the region’s steady stream of domestic and international tourists. For brands looking to scale within tourism-centric zones, this move exemplifies a data-driven approach to market entry.
Ormond Beach and Mount Dora: Deepening Roots in Established Communities
In addition to emerging growth corridors, this expansion includes Ormond Beach, a coastal town known for its charm and economic stability, and Mount Dora, a cultural gem northwest of Orlando with a strong sense of community and local pride. These locations were selected for their established reputations and their alignment with brands that prioritize both community connection and long-term operational success.
Projected Openings: Summer 2025 to Early 2026
These new locations are expected to open in phases beginning summer 2025 through early 2026. This staggered rollout allows for thoughtful planning, community engagement, and tailored site development to meet the unique needs of each area.
Why It Matters
As a boutique consulting firm specializing in franchise and business growth strategies, Star Brands Consulting Group sees this expansion as a case study in smart, sustainable growth. From identifying underserved markets to timing openings for seasonal and demographic impact, these new leases showcase how deliberate planning can position a brand for long-term success in a competitive region.
We continue to work closely with brands that are ready to scale in meaningful ways—offering research, strategy, and support to ensure each step forward is both impactful and aligned with local market conditions.
If you’re considering expansion into Florida or any other key market, let’s start a conversation.