Taiwanese bubble tea giant Gong cha continues its impressive global growth trajectory, announcing three major international expansions — a Caribbean debut in The Bahamas, a franchise launch in Colombia, and a 100-store master franchise agreement in Thailand.
Caribbean Debut: Gong cha to Open First Resort-Based Store in The Bahamas
Gong cha is set to open its first Caribbean location at Atlantis Paradise Island, The Bahamas — a world-renowned luxury resort destination. The new outlet will serve as a testbed for future resort-based store growth, aligning with Gong cha’s strategy to diversify its portfolio across high-traffic, non-traditional venues.
“This location allows Gong cha to reach a truly global guest base, and demonstrates how our brand continues to evolve through strategic hospitality partnerships,” said Michael Nedelkovich Jr, Vice President of U.S. Non-Traditional Franchise Development at Gong cha.
Part of a $250 million renovation program, the Atlantis partnership positions Gong cha at the heart of a venue that welcomes more than 7,000 daily visitors. The concept will help the brand explore innovative customer experiences in premium hospitality settings, paving the way for future partnerships across global resort destinations.
Gong cha Launches in Colombia Amid Latin American Expansion
In October 2025, Gong cha celebrated its Colombian debut through a master franchise partnership with Bogotá-based Té Colombia S.A.S.. The launch follows successful entries into Ecuador and Puerto Rico, underscoring Latin America’s importance as a key growth region for the brand.
The company has franchise agreements in place to expand into Costa Rica, El Salvador, and Guatemala, reinforcing its goal to reach 500 stores in the Americas by 2028.
Thailand Expansion: Over 100 Stores Planned Through Master Franchise Partnership
In November 2025, Gong cha announced a new master franchise agreement with Bangkok-based Perfect Step to open 100+ stores across Thailand. The expansion will roll out the brand’s modernized 2.0 store model, emphasizing digital ordering systems, minimalist interiors, and faster service formats tailored to Southeast Asian consumers.
With more than 2,200 stores across 29 global markets, including over 240 outlets in the U.S., Gong cha continues to solidify its leadership in the bubble tea industry while adapting its formats to different cultural and consumer contexts.
Conclusion: Franchise Opportunities with Star Brands Consulting Group
As Gong cha continues to expand across regions like the Caribbean, Latin America, and Southeast Asia, it demonstrates how scalable and adaptable the bubble tea franchise model has become.
Star Brands Consulting Group supports investors and entrepreneurs worldwide in connecting with top-performing food and beverage franchise brands like Gong cha. Through specialized consulting in franchise acquisition, market entry strategy, and brand development, Star Brands Consulting Group helps partners build profitable franchise networks and expand into emerging markets.
Entrepreneurs looking to explore international beverage franchise opportunities can rely on Star Brands Consulting Group for expert insights, brand matchmaking, and growth support tailored to their region.