Los Angeles–based athleisure giant Alo Yoga is taking another major step in its international expansion with the announcement of its first-ever store in Paris, set to open in early 2026 on the iconic Avenue des Champs-Élysées.
Located at 92 Avenue des Champs-Élysées, the new 2,120-square-meter flagship will occupy the former Zara store and join leading athletic brands such as Nike, Adidas, On Running, and Lululemon along one of the world’s most prestigious retail avenues.
Strengthening Alo Yoga’s European Presence
Alo Yoga’s debut in France follows a series of strategic openings across the United Kingdom, where the brand has quickly built a loyal following. Its first European store, a two-story flagship on London’s King’s Road, opened in 2023. Since then, Alo Yoga has added more locations on Regent Street, Brompton Road, and in Covent Garden.
By the end of 2025, the brand will open four additional UK stores — two in London (Westfield London and Battersea Power Station), and one each in Manchester and Leeds. The Manchester store, located at 5 New Cathedral Street, opens November 21st, featuring 630 square meters of retail space in one of the city’s busiest shopping districts. The Leeds store, opening early 2026 in the Victoria Leeds arcade, will span 6,700 square feet.
A Global Lifestyle Brand Rooted in Wellness
Alo Yoga has established itself as a global leader in athleisure, blending high-performance activewear with luxury lifestyle experiences. Its Seoul flagship, a six-story retail and wellness destination, includes a rooftop retreat, wellness club, and treatment suites — setting a new benchmark for experiential retail in the sector.
Today, Alo Yoga operates 169 locations worldwide, including in the United States, Europe, and Asia-Pacific, with plans to further expand into new global markets.
“We’re delighted to expand Alo’s presence in the UK with four new community hubs,” said Summer Nacewicz, Executive Vice President of Marketing and Creative at Alo Yoga. “Each space has been carefully designed to reflect the spirit of its city while offering our community a place to connect, recharge, and thrive.”
Expansion Strategy and Global Outlook
Alo Yoga’s continued international expansion reflects growing consumer demand for premium activewear and wellness-oriented lifestyle brands. The brand’s entry into Paris marks a defining milestone in its mission to create global “mindful movement” hubs that merge fitness, fashion, and community engagement.
With Paris serving as a bridge between fashion and fitness culture, Alo Yoga’s flagship will not only enhance its European visibility but also solidify its reputation as a luxury wellness brand with global appeal.
Franchise and Expansion Insights from Star Brands Consulting Group
As brands like Alo Yoga expand globally through owned retail and partnerships, Star Brands Consulting Group helps investors, developers, and entrepreneurs identify similar premium lifestyle and athleisure franchise opportunities worldwide.
Our consulting expertise includes:
- Identifying emerging global fashion and fitness franchise brands
- Strategic market entry advisory for Europe, the Middle East, and Asia-Pacific
- Franchise partner sourcing and negotiation support
- Growth strategy consulting for retail developers and investors
Whether you’re exploring opportunities in athleisure, fitness retail, or lifestyle fashion, Star Brands Consulting Group provides strategic insights and partnership pathways to help you invest in brands shaping the future of fashion and wellness.