Chinese premium milk tea brand Chagee continues its global expansion drive with the launch of two flagship stores in Kuala Lumpur, Malaysia, and a record-breaking new tea bar in Bangkok, Thailand.
Global Flagship Opens at WOLO KL, Bukit Bintang
Chagee’s newest global flagship, Chagee Wolo KL, officially opened in Bukit Bintang, Kuala Lumpur — one of Malaysia’s most vibrant and high-traffic shopping and entertainment districts.
Spanning two floors, the new store features a sleek, contemporary design and an exclusive menu tailored for the Malaysian market. Chagee has also launched another key outlet, the Chagee Mid Valley KL Flagship, located in one of the city’s busiest commercial hubs.
Both locations reinforce the brand’s commitment to deepening its presence in Southeast Asia, one of the fastest-growing markets for premium tea beverages.
To celebrate the launch, Chagee introduced a limited-edition translucent bookmark inspired by the architecture of its flagship stores. Customers purchasing select large milk teas—including BO·YA Jasmine Green Milk Tea, White Peach Oolong Milk Tea, and Da Hong Pao Milk Tea—can receive the exclusive bookmark. The brand has also reintroduced its fan-favorite Bes-tea Plushie, available with a promotional bundle at both new outlets.
Bangkok’s Record-Breaking Rooftop Tea Bar
Adding to its regional momentum, Chagee has opened the world’s highest tea bar — the Chagee Mahanakhon Bangkok, located on the 74th floor of the 78-story King Power Mahanakhon Tower.
Accessible via the SkyWalk observation deck, the minimalist, futuristic tea bar offers panoramic city views and showcases Chagee’s signature Teapresso brewing technology. The Bangkok flagship also includes a retail section offering exclusive merchandise available only at this location.
The brand’s Bangkok debut follows its recent 11,000-square-foot flagship launch in Hong Kong, solidifying Chagee’s position as a global innovator in the tea beverage industry.
Chagee’s Growing International Presence
Founded in China, Chagee has rapidly evolved from a domestic tea brand to an international lifestyle concept. The company now operates across Mainland China, Singapore, Vietnam, Malaysia, Thailand, and Hong Kong, with plans to expand into new markets across the Middle East and Europe.
Through its distinctive design, premium tea curation, and elevated in-store experience, Chagee continues to redefine modern tea culture for a global audience.
Global Expansion Insights from Star Brands Consulting Group
Chagee’s Southeast Asian growth reflects a powerful trend: the globalization of premium tea and beverage brands. As consumer demand for authentic yet innovative beverage experiences rises, international tea franchises are seeing unprecedented investment interest.
At Star Brands Consulting Group, we specialize in helping investors, developers, and master franchisees:
- Identify emerging beverage franchise opportunities from Asia and beyond
- Navigate cross-border franchise expansion strategies
- Evaluate high-growth food and beverage concepts for new markets
- Connect with franchise-ready global brands looking for international partners
Our team tracks brands like Chagee, Nayuki, Heytea, and Gong Cha—all part of the booming new-wave tea culture driving the next chapter of global café innovation.