CHAGEE, one of Asia’s fastest-growing premium tea brands, has officially opened its largest flagship store in the world on Lee Tung Street, Wan Chai, marking its seventh outlet in Hong Kong and underscoring the city’s importance as a global gateway for Chinese brands expanding internationally.
A Bold Move Reflecting Confidence in Hong Kong’s Retail Market
The launch of CHAGEE’s 11,000-square-foot flagship store highlights the brand’s confidence in Hong Kong’s retail and tourism industries and its commitment to using the city as a springboard for global expansion.
Ms. Loretta Lee, Associate Director-General of Investment Promotion at InvestHK, welcomed the opening, stating:
“As an international city full of vitality and opportunities, Hong Kong is an excellent platform for Chinese Mainland companies looking to go global. Chagee’s decision to establish its largest flagship store in Hong Kong is a testament to the city’s crucial role as a bridge connecting the Mainland and international markets.”
Immersive Tea Culture Meets Modern Design
The double-storey flagship store combines retail, cultural experiences, and social spaces in a sophisticated environment. Featuring a fusion of ancient tea traditions with modern lifestyle design, the space invites visitors to enjoy tea as an immersive cultural experience.
Mr. Rex Ho, General Manager of Chagee Hong Kong and Macau, commented:
“Over the past year, Chagee has achieved rapid growth in the Hong Kong market, reflecting consumers’ pursuit of high-quality tea beverages and their belief in the brand’s philosophy. We believe Hong Kong can help Chagee better share tea culture with consumers from around the world. Therefore, we decided to establish our world’s largest flagship store here and will continue to invest resources to promote the inheritance and innovation of tea culture.”
Rapid Growth and Global Footprint
Since its entry into Hong Kong in 2024, CHAGEE has seen exceptional market performance, now operating seven stores and planning ten more locations across the city.
Globally, the brand has expanded to over 7,000 stores across China, Malaysia, Singapore, Thailand, the United States, and other regions — a clear sign of its emergence as a global leader in contemporary tea culture.
Conclusion: Global Growth Through Strategic Expansion
CHAGEE’s flagship opening in Hong Kong marks more than just another retail milestone — it reflects a strategic shift toward global brand positioning, cultural storytelling, and international consumer engagement.
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