Jack & Jones, the popular Danish fashion brand under Bestseller Group, is making its long-awaited debut in the United States. The menswear and lifestyle label will launch five new stores, beginning with its first U.S. location at The Mall in Columbia, Maryland, in November 2025.
This move marks a significant milestone in Jack & Jones’ global expansion journey and follows the brand’s successful rollout in Canada earlier this year.
Jack & Jones Sets Sights on the U.S. Fashion Market
Founded in 1999, Jack & Jones began as a denim-centric menswear label and has evolved into a full-scale global fashion powerhouse. Today, the brand operates over 4,000 stores in more than 30 countries, offering a wide range of products including menswear, footwear, accessories, and its fast-growing women’s line under JJXX.
“The U.S. has always been an important and influential market for fashion,” said Anders Gam, Brand Director at Jack & Jones. “We can’t wait to meet American consumers and share what Jack & Jones is all about.”
First Five Jack & Jones U.S. Store Locations
The brand’s American debut begins with five carefully chosen retail locations, strategically selected for high visibility and accessibility within premium shopping centers across the East Coast.
The upcoming Jack & Jones U.S. stores will be located at:
- The Mall in Columbia, Columbia, Maryland – Opening November 2025
- Natick Mall, Natick, Massachusetts – Menswear only
- Staten Island Mall, Staten Island, New York
- Christiana Mall, Newark, Delaware
- Willowbrook Mall, Wayne, New Jersey
The latter four locations are scheduled to open throughout 2026, signaling the brand’s steady rollout strategy designed to build awareness and customer loyalty in key American markets.
Global Brand with a Local Touch
Jack & Jones has built a strong global following with its focus on quality denim, Scandinavian design, and accessible pricing. Beyond its classic menswear, the brand has successfully expanded into casualwear, streetwear, tailoring, and activewear, appealing to a wide demographic of style-conscious consumers.
Its new U.S. stores are expected to reflect the brand’s signature modern, minimalist interior concept, combining digital shopping experiences with personalized customer service — aligning with the growing trend of phygital retail (physical + digital).
A Major Milestone in Bestseller Group’s North American Growth
Jack & Jones is part of Bestseller Group, a Danish apparel company that also owns leading brands such as ONLY, Vero Moda, Selected, and Name It. The expansion into the U.S. represents Bestseller’s larger ambition to strengthen its presence across North America and compete in one of the world’s largest retail markets.
This strategic entry into the U.S. positions Jack & Jones alongside other global fashion retailers expanding stateside — such as Zara, H&M, Uniqlo, and Urban Revivo — reflecting a renewed confidence in physical retail and the continued relevance of in-store experiences.
Conclusion: A Gateway for European Fashion Expansion
Jack & Jones’ U.S. debut marks a major chapter in the global growth of European fashion brands. By leveraging its strong international reputation, trend-led collections, and value-driven pricing, Jack & Jones is well-positioned to capture the attention of American consumers seeking fresh, contemporary styles.
For fashion brands looking to expand internationally, Star Brands Consulting Group provides expert guidance on franchise development, market entry strategy, and global brand localization. Our team connects international fashion leaders with the right partners and opportunities across emerging and established markets — helping brands like Jack & Jones successfully scale across borders.