Urban Revivo (UR), one of China’s most dynamic fashion brands, is making waves in the global retail industry with a rapid international expansion strategy. With over 400 locations across China and Southeast Asia, the brand is now firmly establishing itself in key global fashion hubs, including London, New York, Tokyo, and Hong Kong.
Southeast Asian Growth and First Global Push
In 2024, UR opened nine new stores across Singapore, Malaysia, Thailand, Vietnam, and the Philippines, bringing its total in Southeast Asia to nearly 20. This laid the foundation for UR’s international growth momentum.
The company’s expansion strategy balances direct operations with franchising, while tailoring each store to the unique cultural and architectural identity of its host city. This “urban art center” concept ensures that every new UR location reflects local aesthetics while delivering consistent affordable luxury.
London Debut: Covent Garden Flagship
UR’s first London flagship, a 5,300 sq. ft. space in Covent Garden’s Neal Street, brought the brand’s East-meets-West philosophy into the heart of one of the world’s most competitive fashion capitals. The store introduced UK consumers to UR’s unique blend of accessible, high-quality apparel combined with the brand’s signature creative energy.
Strengthening London Presence: Westfield Stratford City
Building on the success of Covent Garden, UR has now opened a landmark Westfield Stratford City flagship. Spanning 2,700m², the new store is one of UR’s largest globally and a bold statement of intent in Europe.
The Stratford flagship brings UR’s “urban revitalization” philosophy to life through immersive, three-dimensional storytelling.
- A 12-meter kinetic façade integrates LED technology with structural glass.
- Industrial steel beams intersect with terracotta bricks, creating harmony between modern engineering and artisanal warmth.
- A signature UR Prism installation transforms through light, projecting kaleidoscopic patterns that symbolize the fusion of Eastern craftsmanship and Western futurism.
The store features womenswear, menswear, and accessories, including a British-inspired capsule collection crafted at the London Design Centre to resonate with UK fashion sensibilities.
“We are thrilled to be bringing UR’s signature style to this iconic shopping location,” said Leo Li, CEO of URBAN REVIVO. “We believe this opening is another major milestone in our development and are looking forward to a bright future here and across the region.”
Expanding Beyond Europe
UR is simultaneously scaling across other major fashion capitals:
- New York City: a massive 30,000 sq. ft. flagship in Soho at 515 Broadway.
- Tokyo: expanding into one of Asia’s trend-setting capitals.
- Hong Kong: reinforcing presence in Greater China with multiple flagship concepts.
With a goal of opening 200 overseas locations within the next five years, UR is positioning itself alongside the likes of Zara, H&M, and Uniqlo as a dominant global player in fast fashion.
Balancing Global Appeal and Local Identity
To cater to diverse markets, UR established a European Design Centre in 2024, focused on tailoring collections for Western consumers while maintaining the brand’s signature creative DNA. Products range from tops priced at 130 yuan ($18) to sundresses around 350 yuan ($49), striking a balance between affordable fashion and high-end aesthetics.
This blend of cultural adaptability, accessible pricing, and artistic storytelling is central to UR’s strategy of building both scale and loyalty across global markets.
About Urban Revivo
Founded in 2006, Urban Revivo (UR) is a global live fashion brand dedicated to bringing high-quality, sustainable, and innovative fashion to everyday consumers. The company operates over 400 stores in Asia, with new flagships across Europe and North America, supported by cutting-edge supply chain and technology. UR’s mission is to become the world’s most influential fashion brand while staying true to its vision of affordable high fashion for all.
Conclusion: Urban Revivo and Global Fashion’s Next Chapter
Urban Revivo’s aggressive expansion—spanning Southeast Asia, Europe, North America, and beyond—signals a new chapter for global retail. By combining immersive flagship stores, local design innovation, and an East-West creative philosophy, UR is positioning itself as a challenger brand to the established giants of the fashion world.
For investors, franchise partners, and developers, this growth trajectory presents a unique opportunity to align with one of the fastest-rising names in fashion.
At Star Brands Consulting Group, we specialize in helping entrepreneurs and corporations tap into franchise and expansion opportunities with innovative global fashion brands like Urban Revivo. From market entry strategy to franchise matchmaking and development consulting, our expertise ensures that partners are positioned to succeed in today’s fast-evolving retail landscape.