Danish lifestyle brand Flying Tiger Copenhagen is accelerating its Asia-Pacific growth with the launch of its first store in Singapore and a new location in Johor Bahru, Malaysia. Known for its playful, design-led, and affordable everyday products, the retailer continues to expand its global presence and now operates more than 900 stores across 40 countries.
Singapore Debut at Bugis+
Flying Tiger’s first Singapore store has opened at Bugis+, spanning 157 sqm. The store offers the brand’s signature mix of homeware, stationery, interior décor, and toys, catering to Singapore’s design-conscious consumers who value affordability and creativity.
Singapore marks the brand’s latest regional milestone, following successful entries into Indonesia, the Philippines, and Australia since 2023.
First Malaysian Store at Aeon Mall Tebrau City
Just days later, Flying Tiger Copenhagen launched its first Malaysian store at Aeon Mall Tebrau City in Johor Bahru. The store reflects the brand’s signature “maze-style” layout, designed to encourage shoppers to explore and discover new products at every turn.
Customers can expect a diverse range of products, from kitchen tools and exercise gear to stationery and seasonal collections, with new items refreshed monthly and seasonally to keep the experience dynamic.
Regional Strategy: Lifestyle Meets Affordability
Flying Tiger Copenhagen’s entry into Singapore and Malaysia signals its broader strategy to strengthen its footprint in Southeast Asia, one of the fastest-growing retail markets globally. The brand’s appeal lies in its ability to blend Scandinavian design, affordability, and fun shopping experiences, making it an accessible choice for families, students, and young professionals alike.
How Star Brands Consulting Group Helps Brands Scale Globally
At Star Brands Consulting Group, we help global lifestyle and retail brands like Flying Tiger Copenhagen successfully enter and expand across new markets. Our services include:
- Market entry strategy & regional expansion planning
- Retail site selection and real estate advisory
- Franchise and partnership development
- Localized marketing and experiential activations
- Operational frameworks for multi-country growth
With deep expertise in retail growth across Asia-Pacific, Star Brands Consulting Group empowers brands to scale with confidence—ensuring their identity, customer experience, and profitability remain consistent as they expand worldwide.
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