Luckin Coffee, China’s leading coffee brand and Starbucks’ fiercest rival in Asia, has made another monumental move to secure its dominance: the company officially broke ground on what will become China’s largest standalone coffee roasting facility, located in Xiamen’s Haicang district.
With a total investment of 3 billion yuan ($418 million), the Luckin Coffee (Xiamen) Innovation Industrial Park is not just a facility—it’s a bold statement of Luckin’s long-term strategy to redefine the coffee supply chain, scale sustainability, and deepen international collaboration.
A New Benchmark in Coffee Roasting and Processing
The planned facility will:
- Have an annual roasting capacity of 55,000 metric tons
- Handle over 100,000 tons of raw coffee beans per year
- Feature world-class automated roasting equipment, including machines capable of roasting up to 4 tons of beans per hour
- Cover more than 60,000 square meters, making it a landmark industrial development in China’s coffee sector
This will revolutionize coffee production in Asia and place China as a serious contender in the global coffee manufacturing ecosystem.
A Global Sustainability Model
What sets this facility apart is its dual green certification goals:
- China’s Three-Star Green Building Certification
- LEED BD+C Platinum Certification, the highest global green building standard
If achieved, Luckin Coffee’s Innovation Industrial Park would be one of the few dual-certified green factories in the food and beverage industry worldwide, aligning with the brand’s commitment to responsible sourcing, production, and energy-efficient infrastructure.
China–Brazil Coffee Culture Collaboration
In a significant diplomatic and cultural moment, Luckin Coffee hosted the first-ever China–Brazil Coffee Culture Salon during the groundbreaking event. This included:
- Participation from the Xiamen BRICS Office and Brazilian government representatives
- Recognition by Apex Brasil as “China–Brazil Coffee Culture Strategic Partner”
In celebration of this partnership, Luckin announced the launch of its second Brazilian Coffee Museum, which will be housed within the Innovation Industrial Park. The museum is expected to deepen cultural exchange and promote education about the Brazil–China coffee supply chain—a vital component of Luckin’s sourcing and trade model.
Star Brands Consulting Group Insights
At Star Brands Consulting Group, we recognize the long-term impact this move will have on the global coffee ecosystem. This development reinforces Luckin Coffee’s:
- Vertical integration strategy, allowing it to control roasting, sourcing, and retail pricing
- Ability to scale globally while improving operational efficiency and sustainability
- Readiness to support franchising, licensing, and co-branding partners worldwide
For investors, this facility strengthens the brand’s supply chain security and export potential, making Luckin Coffee an even more attractive option for global franchise expansion.
What This Means for the Coffee Industry
- Cost Leadership: In-house roasting reduces production costs, improving margins
- Faster Supply Chain: Direct sourcing and processing ensure better quality and speed to market
- Sustainability Standards: Raises the bar for eco-conscious production in the F&B sector
- Global Collaboration: Deepens ties between Asia and Latin America through trade and culture
Looking Ahead
With over 20,000 stores in China and now expanding into New York City and beyond, Luckin Coffee is not just a disruptor—it is a global brand builder. The Xiamen Innovation Park cements its reputation as a coffee industry powerhouse that blends technology, sustainability, and international strategy.
Ready to Partner with a Coffee Brand That’s Changing the Game?
Star Brands Consulting Group is proud to offer international franchise and licensing support for strategic coffee brands like Luckin Coffee. Whether you are based in the Middle East, Africa, Europe, or North America, we can help you:
- Launch a Luckin Coffee franchise
- Explore distribution or licensing models
- Develop your coffee investment strategy
Get in touch!