Belgian gourmet burger chain Manhattn’s is entering an exciting new growth phase as it sets its sights on international expansion. Known for its New York-inspired concept and bold urban branding, the chain has announced plans to scale from its current network of 11 locations to 40 by 2029—with franchise partnerships in France and the Netherlands forming the backbone of this strategy.
Founded in 2014 by entrepreneurial brothers Philippe and Jerome Vandermeulen, Manhattn’s has made its mark by blending premium, handcrafted burgers with an immersive, Big Apple-inspired dining experience. The brand’s distinctive positioning has resonated strongly in Belgium, with successful outlets in major cities like Brussels, Antwerp, Ghent, and Leuven.
Tipping Point: A New Era of Growth
Manhattn’s is now reaching what co-founder Philippe Vandermeulen describes as a “tipping point.” With strong domestic traction and a turnover projected to reach €20 million in 2025, the company is primed to scale exponentially. Having already taken its first steps abroad with two stores in Paris—and a third on the way—the brand is actively laying the groundwork for deeper expansion across Europe.
“If it works in Paris, it will also work in Lyon or Rotterdam,” say the founders, pointing to the universal appeal of their concept and the operational maturity of their business model.
Franchise Partners Wanted: France & The Netherlands
To fuel its next chapter, Manhattn’s is actively seeking franchise partners who share its passion for high-quality food and modern dining experiences. In particular, the brand is focused on recruiting partners in France and the Netherlands, with target cities like Lyon, Marseille, Rotterdam, and Amsterdam offering prime opportunities.
Franchisees will benefit from:
- A proven operating system developed in a competitive Belgian market
- Strong brand identity rooted in urban lifestyle and culinary authenticity
- A robust support structure spanning site selection, marketing, training, and supply chain
- Strategic entry into high-growth European foodservice markets
At Star Brands Consulting Ltd, we recognize the unique potential of concepts like Manhattn’s—brands that combine culinary excellence, visual storytelling, and a scalable business model. As an international franchise consultancy, we are excited to follow Manhattn’s journey and connect prospective franchisees with this dynamic opportunity.
Interested in bringing Manhattn’s to your city?
If you’re an experienced operator in France or the Netherlands looking to invest in a rising European foodservice brand, now is the time to explore a franchise partnership with Manhattn’s.
Contact Star Brands Consulting Group today to learn more about how we can help facilitate your entry into this exciting new venture.