As Lawson prepares to celebrate its 50th anniversary this Saturday (June 14th), the Japanese convenience store giant is setting bold new targets for international growth. In a strategic move poised to reshape the retail landscape, Lawson plans to open over 5,000 new stores in China by 2031, according to Nikkei Asia.
This major expansion would bring Lawson’s store count in China to 12,000 locations, marking an 80% increase over the next six years. The broader ambition? To double its overseas footprint to 14,000 stores, placing it on par with its domestic Japanese presence.
Global Strategy: Focus on China and Southeast Asia
Lawson’s global growth blueprint puts a sharp focus on China and Southeast Asia, two regions experiencing rapid urbanization, a growing middle class, and increasing demand for modern convenience retail.
Key highlights of the plan include:
- 5,000+ new stores in China by FY2030
- Doubling international presence to 14,000 stores
- Targeting parity with Japanese store count
China, already Lawson’s largest market outside of Japan, is central to its international strategy. The company aims to deepen its presence in Tier 1 and Tier 2 cities while expanding into emerging urban markets across the country.
Why China and Southeast Asia?
At Star Brands Consulting Group, we see several compelling factors driving Lawson’s expansion strategy:
✅ Rising Urban Convenience Culture
Consumers in cities like Shanghai, Chengdu, Hanoi, and Jakarta are gravitating toward on-the-go food, 24/7 service, and multi-functional retail spaces.
✅ Market Familiarity and Success
Lawson has already proven its operational capability in China and Southeast Asia, making scale-up feasible and lower-risk.
✅ Franchise-Friendly Models
Lawson’s franchise framework in Asia offers localized support, training, logistics, and supply chain systems, ideal for growth partnerships.
What This Means for Investors
With 5,000+ new units planned in China and more across Southeast Asia, now is the time to explore franchise opportunities with Lawson or similar global brands expanding in Asia.
Star Brands Consulting Can Help:
- Identify available Lawson franchise regions and requirements
- Assist in franchise application and due diligence
- Help secure prime locations in urban markets
- Provide legal, compliance, and retail advisory services
- Connect with Lawson-approved suppliers and logistics partners
Let’s Grow Together! At Star Brands Consulting Group, we help visionary entrepreneurs partner with world-class franchises.