Chinese retail powerhouse Mixue Group, the world’s largest fresh tea and ice cream chain, is making bold strides into the South American market, starting with Brazil. With over 46,000 stores globally and a recent IPO in Hong Kong, Mixue is accelerating its international expansion — and Star Brands Consulting Group is here to guide investors and entrepreneurs interested in the brand’s rapid global franchising momentum.
A $556 Million Strategic Move into Brazil
In a major development, Mixue has signed a memorandum of understanding with the Brazilian Trade and Investment Promotion Agency to purchase CNY 4 billion (USD 556.3 million) worth of agricultural products over the next 3–5 years. The deal focuses on sourcing Brazilian coffee beans, fruit derivatives, and other high-demand ingredients for its extensive drink and dessert menus.
According to Tian Zezhong, Mixue’s Brazilian market head, this procurement strategy is aligned with the company’s broader goals of creating a localized supply chain and enhancing product quality while supporting sustainable agriculture.
Mixue’s First Brazilian Store Coming in 2025
Mixue is set to open its first Brazilian store this year, a key move that marks its official entry into South America. The company also plans to build a local manufacturing and logistics facility, which is expected to generate approximately 25,000 new jobs in Brazil — a massive economic boost for the region.
From Zhengzhou to the World: Mixue’s Global Expansion
Founded over 20 years ago in Zhengzhou, China, Mixue has seen explosive global growth, starting with its first international store in Vietnam in 2018. It now operates in over 11 countries including:
- Vietnam
- Indonesia
- Malaysia
- Thailand
- Philippines
- South Korea
- Japan
- Australia
- Singapore
- Cambodia
- Laos
With more than 5,000 international locations, Mixue’s business model emphasizes affordable pricing, high-volume product turnover, and appealing aesthetics — making it an ideal franchise opportunity in both emerging and developed markets.
Mixue’s IPO and Future Ambitions
Mixue went public on the Hong Kong Stock Exchange on March 3, 2025 under the ticker [HKG: 2097], raising HKD 3.3 billion (USD 423.4 million). According to its prospectus:
- 12% of IPO funds will be used to develop an international supply chain platform
- The majority of proceeds will support global expansion, including new stores and strategic partnerships
With a strong balance sheet, growing international brand recognition, and streamlined operations, Mixue is poised to become a household name worldwide.
Franchise Opportunities with Mixue
At Star Brands Consulting Group, we provide independent franchise advisory services for entrepreneurs and investors looking to bring high-growth international concepts like Mixue to their markets. Whether you’re based in South America, Africa, Europe, or North America, our expert team helps evaluate franchise opportunities, navigate legal frameworks, and establish profitable operations.
Why Choose a Mixue Franchise?
✅ Global Brand Recognition
✅ Affordable Setup with High ROI
✅ Strong Support & Training Programs
✅ Supply Chain Integration
✅ Rapid Market Penetration Potential
Explore Franchise Consulting with Star Brands
Star Brands Consulting Group helps global investors unlock premium franchise opportunities in the food & beverage, fashion, beauty, and retail sectors. We offer:
- Market entry strategy for international brands
- Franchise development planning
- Business setup & regulatory compliance
- Location scouting and lease negotiation
- Ongoing marketing and operational support
Ready to Partner with Mixue or Explore Other Food Franchise Brands?
Whether you’re eyeing the next Mixue, Crumbl Cookies, or Better Buzz Coffee, our consultants are ready to assist.
Contact Star Brands Consulting Group today to schedule a discovery call and start your journey to franchise ownership in one of the world’s fastest-growing brands.
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