Skechers, the global footwear and lifestyle powerhouse, has opened a new 7,700-square-foot flagship store in Ghent, Belgium, reinforcing its commitment to delivering a high-tech, performance-driven retail experience in Europe.
Strategically located on the pedestrianized shopping street Veldstraat, this modern store offers Belgian consumers a complete Skechers experience—combining immersive design, digital innovation, and product specialization under one roof.
At Star Brands Consulting Group, we serve as independent consultants helping entrepreneurs explore franchise opportunities with world-renowned brands like Skechers across Africa, the GCC, and other emerging markets.
A New Era of Sports and Lifestyle Retail in Belgium
This is not just another store—Skechers’ new flagship is a performance-first, digitally enhanced destination built for today’s athletic and lifestyle consumers:
- Interactive LED Screens: High-resolution visuals create an engaging environment.
- Product Specialists Onsite: Staffed by footwear educators and performance experts.
- Dedicated Performance Zones: Areas spotlight Skechers’ high-tech offerings in:
- Running
- Basketball
- Football
- Golf
- Pickleball
Customers can also explore Skechers’ iconic comfort-focused lifestyle footwear, alongside coordinating apparel and accessories.
“This new flagship introduces our latest performance product gallery to Europe,” said Michael Greenberg, President of Skechers. “We’re seeing athletes and everyday consumers gravitate toward our comfort-meets-performance innovation.”
Strong Growth Across Belgium
With the Ghent launch, Skechers now has eight stores in Belgium, with another opening soon in Messancy, solidifying the brand’s footprint in the country’s top three cities: Brussels, Antwerp, and Ghent.
“This expansion is about offering wider access to our comfort-driven, performance products,” said Maurice van Berkel, General Manager of Skechers USA Benelux B.V.
Franchise Skechers in Your Country with Star Brands Consulting Group
At Star Brands Consulting Group, we help qualified investors and business owners bring top global brands to local markets. While not officially affiliated with Skechers, we provide independent advisory services for franchise development and expansion.
Services We Offer:
- Feasibility studies & market entry analysis
- Franchise negotiations and documentation support
- Retail site selection and local partner sourcing
- Pre-opening planning & launch execution
- Growth strategy and post-launch advisory
Ready to Bring the Skechers Franchise to Your Region?
Whether you’re based in Sub-Saharan Africa, the Middle East, South Asia, or Eastern Europe, we are ready to help you explore the business opportunity of opening a Skechers retail store in your market.