Zara and Pull&Bear, two of Inditext’s flagship fashion brands, are doubling down on their presence in Ireland with major store expansions at the iconic Dundrum Town Centre. This move signals a strong vote of confidence in the Irish retail landscape and highlights the enduring appeal of destination shopping centers in Europe.
Zara Upsizes by 43% — Opening in 2026
Zara is undergoing a major refurbishment and upgrade, increasing its store size by 43%, from 26,300 sq ft to 37,700 sq ft. The new flagship space is expected to debut in 2026 and will offer an elevated shopping experience with upgraded interiors, expanded product lines, and a more immersive layout.
This investment confirms Zara’s commitment to Ireland as a growth market and reflects broader trends in luxury fast fashion, where physical retail continues to be a key brand experience tool.
Pull&Bear Triples Its Footprint in 2024
Fashion-forward sibling brand Pull&Bear is relocating within Dundrum to a significantly larger unit—growing from 2,477 sq ft to 8,394 sq ft. The new store is expected to open later this year and will showcase Pull&Bear’s full product range, appealing to younger consumers looking for accessible streetwear with a European edge.
Dundrum’s Retail Strategy Pays Off
Connor Owens, Managing Director of Asset Management (Ireland) at Hammerson, commented:
“We continue to invest in and enhance our assets in Ireland through new social concepts and diversification of our occupier mix to drive footfall and customer engagement. Our success has resulted in more demand in Dundrum Town Centre… We are delighted with the expansion of Zara and Pull&Bear.”
He added that the rest of 2025 looks promising with more brand debuts and flagship openings in the pipeline.
What This Means for International Franchise Investors
The expansion of Zara and Pull&Bear in Ireland points to a resilient appetite for in-person shopping, especially in premium lifestyle centers. This trend is critical for franchise investors and mall developers looking to attract anchor tenants or develop retail-led mixed-use destinations.
Markets that mirror similar consumer behavior—like UAE, Saudi Arabia, Nigeria, India, and Vietnam—present massive opportunities for hosting or franchising brands like Zara, Pull&Bear, Bershka, and Stradivarius.
Work With Star Brands Consulting Group
Star Brands Consulting Group is an independent franchise advisory firm and is not affiliated with Zara, Pull&Bear, or Inditex. We assist investors and developers worldwide in exploring partnership opportunities with global fashion brands.
Our Services Include:
- Retail location feasibility studies
- Franchise and licensing exploration
- Brand matchmaking for malls and developers
- Store development and brand negotiation support
- End-to-end consulting for fashion franchise rollouts
Ready to Bring Zara or Pull&Bear to Your City?
If you’re exploring Zara franchise opportunities or Pull&Bear store development in your country, reach out to Star Brands Consulting Group today. We work across Africa, Asia, Europe, and the Middle East to support high-impact retail growth.