The global coffee industry has been dominated by giants like Starbucks and Costa—but a new name is shaking up the market with explosive growth and digital agility: Cotti Coffee.
Founded by the former top executives of Luckin Coffee, Cotti Coffee has taken the Chinese café scene by storm since its launch in 2022. With an ultra-modern format, affordable pricing, and lightning-fast expansion, the brand has opened over 6,000 stores in just under two years. Now, Cotti is going global—and savvy investors are paying close attention.
At Star Brands Consulting Group, we specialize in connecting entrepreneurs with rising-star brands. Here’s why Cotti Coffee could be your next big move in the coffee business.
Brand Snapshot
- Brand Name: Cotti Coffee
- Founded: 2022
- Founders: Charles Lu and other former Luckin Coffee executives
- Headquarters: China
- Franchise Opportunity: Available in select international markets
- Store Formats: Compact kiosks, street-front cafés, tech-enabled mobile units
- Core Offerings: Espresso, lattes, cold brew, teas, signature drinks, baked goods
- Target Audience: Young professionals, students, digital-first consumers
- Current Footprint: 6,000+ locations in China; expanding into Southeast Asia, Middle East, and Europe
What Makes Cotti Coffee Different?
Unlike traditional coffee shops that focus on premium price points and large-format stores, Cotti Coffee’s success comes from its smart, scalable, and tech-driven model.
Key USPs:
- Digital ordering and AI-powered operations for speed and accuracy
- Affordable pricing targeted at price-sensitive millennials
- Lean staff model with minimal labor requirements
- On-trend beverages including bubble lattes and seasonal blends
- Adaptable store formats for malls, universities, airports, and transit centers
The Franchise Opportunity
Cotti Coffee is currently seeking qualified franchise partners outside China. Their model emphasizes speed to market, low capital requirements, and digital-first customer engagement.
Investment Highlights:
- Estimated Initial Investment: $120,000 – $250,000 (varies by region)
- Franchise Fee: Approx. $20,000 – $35,000
- Ideal Franchisees: Entrepreneurs, foodservice investors, multi-unit developers
- Training & Support: Extensive onboarding, operations training, marketing toolkits
- Technology Advantage: Proprietary mobile apps, backend analytics, and CRM systems
Where Cotti Coffee Works Best
Cotti Coffee thrives in high-traffic urban environments and regions with growing demand for premium coffee at affordable prices. The brand’s kiosk model allows franchisees to enter lucrative markets without the cost of full dine-in spaces.
Ideal Locations:
- Urban financial centers
- College/university campuses
- Shopping malls and entertainment hubs
- Airports and train stations
- Mixed-use commercial developments
Why Franchise with Cotti Coffee?
If you’ve been eyeing the café sector but are hesitant about the saturated Western brands, Cotti Coffee offers a compelling alternative.
Key Advantages:
- Explosive growth potential with first-mover advantage in many international markets
- Simplified operations for fast scale-up
- Next-gen coffee culture for the digital age
- Brand credibility backed by proven leadership
- Flexible formats for nearly any commercial footprint
Star Brands Insight
“Cotti Coffee is more than just a café—it’s a tech-enabled, scalable coffee powerhouse. For forward-thinking entrepreneurs looking to ride the next wave of global coffee innovation, this franchise is a game-changer.”
— Star Brands Consulting Group
How Star Brands Consulting Group Supports Your Success
At Star Brands Consulting Group, we don’t just introduce you to opportunities—we help you own, build, and grow your franchise successfully.
Our Services Include:
- Brand matching and qualification
- Local and regional market feasibility research
- Franchise application support
- Negotiation and documentation guidance
- Real estate and site selection assistance
- Pre-launch planning and marketing strategy
Connect with us now to explore the Cotti Coffee franchise and other emerging café brands.