Paris Baguette is a globally renowned bakery café brand that blends the elegance of French baking traditions with the efficiency and innovation of South Korean hospitality. Founded in 1988 and operated by SPC Group, one of South Korea’s largest food conglomerates, Paris Baguette has grown into an international powerhouse in the bakery café sector.
With over 4,000 locations worldwide — including more than 150 in the United States — the brand continues to expand through a franchise model designed for ambitious entrepreneurs who love food, community, and smart business growth.
Unique Selling Proposition (USP)
- Artisan-Quality Products: Handcrafted breads, pastries, cakes, sandwiches, and beverages made fresh daily.
- European Aesthetic with Asian Efficiency: Upscale design, welcoming ambiance, and highly efficient operations.
- All-Day Café Experience: Appeals to morning, lunch, and evening traffic with a broad menu range.
- Brand Recognition: A leading name in bakery café dining, with strong loyalty across diverse markets.
Franchise Highlights
- Headquarters: Seoul, South Korea (Global) | Moonachie, New Jersey, USA (North American HQ)
- Franchise Since: U.S. operations began franchising in 2015
- Number of Locations: 4,000+ globally, including 150+ in the U.S.
- Industry: Bakery Café, Coffee Shop, Quick Service Restaurant (QSR)
Investment Details
- Initial Franchise Fee: $50,000
- Estimated Total Investment: $652,565 – $1,750,900
- Royalty Fee: 5% of gross sales
- National Marketing Fund: 1% of gross sales
Minimum Net Worth: $1,500,000
Minimum Liquid Capital: $500,000
Franchisees must be passionate about hospitality and community engagement. Multi-unit development opportunities are available in select markets.
Why Choose Paris Baguette?
- Iconic Brand Presence: Globally respected, with a strong base of loyal customers.
- Fresh Product Model: Items are baked and prepared in-store daily for unmatched freshness.
- Versatile Concept: Adaptable to a variety of real estate types — from standalone to urban high-traffic areas.
- High Average Ticket: Broad menu supports a premium pricing strategy and high repeat traffic.
- Full Support System: Comprehensive training, operations manuals, grand opening support, and supply chain assistance.
How Star Brands Consulting Group Can Help
At Star Brands Consulting Group, we specialize in matching high-potential investors and entrepreneurs with world-class franchise brands like Paris Baguette. Our franchise services include:
- Market research and territory availability
- Franchise readiness consultation
- Financial disclosure document (FDD) support
- Application and brand liaison services
- Long-term development planning
We help you rise with one of the most elegant and profitable bakery brands in the global market.