Nothing Bundt Cakes is a premium bakery franchise specializing in handcrafted bundt cakes made with real ingredients like eggs, butter, and cream cheese. Founded in 1997 by Dena Tripp and Debbie Shwetz in Las Vegas, Nevada, the brand has grown into a nationwide favorite, delighting customers with its rich flavors, modern nostalgia, and joyful gifting experience.
With over 550+ locations across the United States and Canada, Nothing Bundt Cakes has firmly positioned itself as a leading bakery concept in the booming specialty dessert industry. Its unique product offering, whimsical branding, and strong franchise model make it a standout opportunity for investors.
Unique Selling Proposition (USP)
- Signature Product: Moist, rich bundt cakes in a variety of sizes and over 10 flavors
- Premium Quality: Real ingredients and handcrafted presentation
- Giftable & Everyday Appeal: Perfect for birthdays, celebrations, holidays, and spontaneous indulgence
- Whimsical Brand Identity: Recognizable in-store design and iconic cake decorations
- Strong National Awareness: Brand loyalty built on word-of-mouth and consistent quality
Franchise Highlights
- Headquarters: Addison, Texas, USA
- Founded: 1997
- Franchising Since: 2007
- Number of Locations: 550+ (U.S. and Canada)
- Industry: Bakery, Specialty Food, Gifting
Investment Details
Estimated Initial Investment: $500,000 – $750,000+
Franchise Fee: $35,000
Royalty Fee: 5% of gross sales
National Marketing Fund: 3% of gross sales
Required Net Worth: $600,000
Liquid Capital: $150,000+
Ideal Franchisee Profile:
- Business-savvy professionals or operators with a passion for hospitality
- Strong customer service ethos
- Interest in community involvement and local marketing
- Multi-unit potential for qualified investors
Why Choose Nothing Bundt Cakes?
- Proven Success Model: Over a decade of consistent franchise growth
- Loyal Fanbase: Cult-like customer following and repeat business
- Diverse Revenue Channels: In-store, online, catering, and gifting
- Flexible Format: 2,000–2,500 sq. ft. store model with minimal kitchen equipment
- Comprehensive Training: 4 weeks of classroom and in-store instruction plus ongoing support
- Outstanding Brand Support: Marketing, R&D, design, and local activation guidance
How Star Brands Consulting Group Supports You
As a full-service international franchise consultancy, Star Brands Consulting Group offers personalized guidance and representation to help you bring Nothing Bundt Cakes to your local market:
- Franchise matchmaking and onboarding
- Territory analysis and growth planning
- Real estate and lease negotiation
- Pre-opening training and operational set-up
- Marketing strategy support
- Long-term performance consulting
We help turn sweet dreams into thriving bakery businesses — backed by one of North America’s most beloved dessert franchises.