Are you looking to invest in a fast-growing, premium tea brand with strong millennial appeal and international momentum? The CHAGEE franchise offers a unique opportunity to tap into the booming modern tea market—and Star Brands Consulting Group is here to help you explore it as an independent franchise consultant.
What Is CHAGEE?
CHAGEE (pronounced cha-gee) is a modern tea house brand from China that has rapidly expanded across Asia by redefining traditional tea drinking into a trendy, premium lifestyle experience. Inspired by Chinese royal tea culture and blended with modern retail formats, CHAGEE offers a curated selection of:
- Fresh milk teas
- Cold brews
- Cheese teas
- Fruit-infused teas
- Signature handcrafted beverages
CHAGEE is committed to using high-quality tea leaves, natural ingredients, and minimalist packaging, elevating tea to a new standard of sophistication.
CHAGEE’s Growth and Global Appeal
Since its founding, CHAGEE has opened hundreds of stores across China, Malaysia, and Southeast Asia, quickly gaining popularity for its consistent product quality and upscale presentation.
Notably:
- In Malaysia, CHAGEE has grown rapidly in partnership with Valiant Group, opening stores in top malls and business hubs.
- It has positioned itself as a premium alternative to bubble tea brands, targeting consumers who value wellness, tradition, and taste.
Why Invest in a CHAGEE Franchise?
1. Premium Brand Positioning
CHAGEE stands apart from mass-market bubble tea brands by focusing on high-end aesthetics, tea culture, and health-conscious ingredients.
2. Strong Millennial & Gen Z Appeal
With its minimalist store design, Insta-worthy drinks, and lifestyle branding, CHAGEE resonates with modern, urban consumers.
3. Proven Franchise Model
The brand’s success in multiple markets demonstrates a replicable franchise system, especially in high-traffic retail environments.
4. Growing Tea Market
The global tea-based beverage market is expected to exceed $70 billion by 2030, fueled by health trends and urban lifestyle shifts.
Ideal Markets for CHAGEE Franchise Expansion
CHAGEE’s modern tea concept is well-suited for:
- Africa: Nigeria, Kenya, South Africa, Ghana
- Middle East: UAE, Saudi Arabia, Oman, Bahrain
- Asia: India, Bangladesh, Sri Lanka, Philippines
- Europe: UK, France, Germany, Eastern Europe
Markets with young populations, strong mall culture, and rising demand for non-coffee beverages are ideal for CHAGEE.
Star Brands Consulting Group: Your Independent CHAGEE Franchise Consultant
Star Brands Consulting Group is not an official partner or affiliate of CHAGEE or its parent company. We act as an independent franchise consultant, helping investors and entrepreneurs pursue global franchise opportunities like CHAGEE.
We Provide:
- Initial brand introduction and interest alignment
- Franchise feasibility and market research
- Business plan and financial modeling support
- Guidance through store development and rollout
- Long-term advisory for franchise management and operations
Our goal is to support you through every step—from inquiry to launch, acting as your trusted advisor.
Ready to Start Your CHAGEE Franchise Journey?
The global tea revolution is here—and CHAGEE is leading the charge. If you’re ready to bring premium Chinese tea culture to your city, Star Brands Consulting Group is here to help.