Scentre Group is one of the most prominent mall operators in the Australasian region, managing flagship Westfield shopping centres across Australia and New Zealand. These malls attract millions of shoppers annually, making them ideal for entrepreneurs seeking to launch or expand fragrance retail kiosks, pop-ups, or small boutique stores.
Through Star Brands Consulting Group, fragrance entrepreneurs now have access to exclusive specialty leasing opportunities within Scentre Group’s prime locations.
What Is Fragrance Specialty Leasing?
Fragrance specialty leasing refers to short-term or flexible rental agreements for mall spaces such as kiosks, pop-ups, carts, and temporary stores—ideal for fragrance brands testing new markets or seeking high-traffic visibility without long-term commitments.
This model is perfect for:
- Independent perfume brands
- Niche and artisanal fragrance labels
- Seasonal fragrance concepts (e.g., holiday gift sets)
- International fragrance companies entering Australia or NZ markets
- Franchise operators looking to downsize into mall formats
Key Benefits of Leasing with Scentre Group (Fragrance Retail Focus)
Unmatched Foot Traffic
Westfield malls attract millions of shoppers monthly. Placing your fragrance brand in these centres provides direct exposure to a high-volume customer base.
Prime Retail Locations
Secure kiosk or boutique positions in key locations such as food courts, fashion districts, or luxury wings—all tailored to fragrance brand positioning.
Flexible Lease Terms
Scentre Group offers seasonal, short-term, or renewable specialty leases, ideal for testing your product line, launching new collections, or running promotional campaigns.
Supportive Infrastructure
Mall leasing includes marketing support, access to mall events, and retail consulting services—enhancing your visibility and sales potential.
How Star Brands Consulting Group Supports You
When you partner with Star Brands Consulting Group, you gain access to a full-service consulting team that helps you navigate mall leasing from start to finish.
Our services include:
- Location scouting across Westfield centres
- Lease negotiation and compliance support
- Store/kiosk design and branding advisory
- Product and inventory planning
- Hiring and staff training (if needed)
- Performance tracking and ongoing consultation
We make it easy to launch or scale your fragrance retail concept in top-tier mall environments with minimal risk and maximum potential.
Popular Fragrance Retail Formats for Malls
- Fragrance Kiosks
Compact carts or modular kiosks in high-traffic areas like main walkways or near anchor stores. - Pop-Up Perfume Bars
Limited-time store formats ideal for brand launches, product testing, or seasonal campaigns. - Boutique Units
Small 300–600 sq. ft. stores located within fashion or beauty corridors—perfect for established brands. - Shared or Collaborative Spaces
Co-branded units combining fragrance with accessories, cosmetics, or skincare to enhance the lifestyle appeal.
Who Should Consider This Opportunity?
- Startups looking to test retail without heavy upfront costs
- Online fragrance brands expanding into physical locations
- Franchise operators wanting to open small-format locations
- International perfume brands targeting new territories
- Investors seeking passive fragrance retail income via kiosk partnerships
Let’s Bring Your Brand to the Westfield Stage
Scentre Group offers one of the most powerful mall platforms in the Southern Hemisphere, and Star Brands Consulting Group is your gateway to success in this environment.
Whether you’re an emerging niche brand or an experienced operator looking to diversify into mall retail, we can help you find the perfect space, design the right layout, and build the kind of customer experience that gets noticed.
Ready to Launch Your Fragrance Business in a Premier Mall?
Partner with Star Brands Consulting Group and secure your position in Scentre Group’s retail ecosystem today.
Pingback:Unlocking Opportunities in the Fragrance Industry: Top 20 Perfume Store Franchise Opportunities - Star Brands Consulting Group