The Benetton Group is an Italian Fashion retail chain that accommodates men, women and children. It’s unique for its collection of basic colourful clothes that are always in line with recent trends, but still maintain the Benetton style. The first store was opened in 1965 and in 1969 the first store outside of Italy was opened in Paris.
Benetton has a huge network of stores around the globe. The reason The Benetton Group has been so successful, particularly when dealing with the challenges that globalisation brings, is because it is an innovative company geared to change in regards to its business concepts and its fashion styles. In 2014 the company underwent a reorganisation of its structure and formed three different entities of the company where each focused on one area, brands, manufacturing and real estate.
Franchise System
In 1980 the Benetton Group reached the U.S. market, opening a store in New York. Two years later a store was opened in Tokyo. Expansion also took place in Middle Eastern Europe and the Soviet Union. By 2005 it had locations in 120 countries with a phenomenal total of 5,000 stores.
With over 50 years of experience the company clearly has quite a knack for establishing new successful stores in different regions. Its franchisees are supported in every way possible to ensure long term success and satisfying profitability.
In 2017 Benetton launched a new franchising system called Franchising 2.0, using its years of experience to create a strategy that would result in even better franchises. It also brought in a new store concept called ‘On Canvas.’ Franchise stores now need to feature this new look where the customer is made to have a shopping experience like no other.
At Star Brands Consulting Ltd, we are dedicated to fostering entrepreneurial success by identifying dynamic opportunities in the global marketplace. Today, we are thrilled to showcase Benetton, an iconic brand synonymous with creativity, diversity, and innovation, and to delve into the exciting possibilities it offers for franchise partnerships.
Embracing Diversity, Inspiring Unity: For over half a century, Benetton has captivated the world with its bold colors, avant-garde designs, and unwavering commitment to social and environmental responsibility. As a franchisee, you’ll have the opportunity to align yourself with a brand that celebrates diversity, champions inclusivity, and promotes positive social change. Benetton’s vibrant collections appeal to individuals of all ages, backgrounds, and styles, making it a truly global brand with universal appeal.
A Blueprint for Success: Benetton’s franchising model is built on a foundation of collaboration, support, and shared success. As a franchise partner, you’ll benefit from comprehensive training programs, operational guidance, and marketing support to help you thrive in your local market. Whether you’re a seasoned entrepreneur or embarking on your first business venture, Benetton provides the tools and resources you need to succeed.
Diverse Retail Concepts: From flagship stores in bustling city centers to boutique outlets in trendy neighborhoods, Benetton offers a range of franchise formats to suit diverse investment preferences and market dynamics. Whether you’re interested in fashion retailing, accessories, or lifestyle products, Benetton provides flexible opportunities for expansion and growth.
Innovation and Sustainability: At the heart of Benetton’s philosophy lies a commitment to innovation, sustainability, and ethical business practices. From pioneering eco-friendly materials to implementing cutting-edge technologies in design and production, Benetton is dedicated to reducing its environmental footprint and promoting a more sustainable future. As a franchise partner, you’ll have the opportunity to contribute to these initiatives while offering customers stylish, high-quality products they can feel good about.
Join the Benetton Family: In conclusion, Benetton franchise opportunities offer a gateway to success in the dynamic world of fashion retailing. By partnering with Benetton, you’ll gain access to a globally recognized brand, a proven business model, and a supportive network dedicated to your success. At Star Brands Consulting Ltd, we’re excited to help you embark on a journey of entrepreneurial achievement with Benetton.
Ready to infuse your passion for fashion with the vibrant spirit of Benetton? Contact us today to learn more about this exciting opportunity!
Our Services
From initial market research and brand selection to franchise development, training, and ongoing support, we offer a comprehensive suite of services designed to streamline the franchising process and maximize success. Whether you’re a seasoned entrepreneur looking to expand your portfolio or a budding business owner eager to take the plunge into franchising for the first time, we’re here to guide you through every stage of the process with confidence and expertise.
Connect With Us
Ready to explore the world of franchising with global famous brands? Get in touch with the team at Star Brands Consulting Ltd today to learn more about our services and how we can help you achieve your franchising goals. Together, let’s turn your dreams of franchise ownership into a reality. To find out more about buying a franchise and how we can assist you, e-mail us at info@starbrandsconsulting.com.