
ASICS, a global leader in the athletic footwear and apparel industry, is renowned for producing high-performance products that are trusted by athletes and fitness enthusiasts worldwide. Founded in 1949 in Japan, ASICS has grown into a household name, synonymous with quality, innovation, and cutting-edge technology in sportswear. Known for its commitment to creating products that support physical health and wellness, ASICS remains a top choice for running shoes, sportswear, and accessories.
At Star Brands Consulting Group, we connect entrepreneurs with top-tier franchise opportunities, like ASICS, helping them navigate the exciting world of sports and fitness retail.
About ASICS
ASICS, which stands for “Anima Sana In Corpore Sano” (A Sound Mind in a Sound Body), embodies the brand’s philosophy of promoting health through sport. The brand has been a pioneer in the development of high-quality, performance-enhancing sports gear, catering to a diverse range of sports including running, tennis, basketball, and more.
ASICS is particularly famous for its:
- Running Shoes: ASICS’ innovative Gel technology has revolutionized running footwear, providing exceptional comfort, support, and durability.
- Sports Apparel: The brand offers a wide range of high-performance sportswear designed for various sports and activities.
- Advanced Technology: ASICS invests heavily in research and development, ensuring its products incorporate the latest technological advancements to enhance athletic performance.
- Global Presence: With retail locations in major cities around the world, ASICS enjoys a strong international presence, making it a powerful brand in the fitness and lifestyle market.


Why Consider an ASICS Franchise?
Investing in an ASICS franchise offers several advantages:
- Strong Global Brand Recognition: ASICS is a well-established and trusted brand, recognized by athletes and fitness enthusiasts around the world.
- Thriving Sportswear Industry: The global demand for sports apparel and footwear continues to grow, fueled by increased health awareness and active lifestyles.
- Innovation-Driven Products: ASICS is known for its constant innovation, ensuring that franchisees offer cutting-edge products that meet the needs of today’s athletes.
- Wide Target Market: From professional athletes to casual joggers, ASICS caters to a broad demographic, ensuring a steady and diverse customer base.
- Sustainability Focus: ASICS is committed to sustainability, making efforts to reduce its environmental impact, which aligns with the values of modern, eco-conscious consumers.
What It Takes to Become an ASICS Franchisee
To open an ASICS franchise, prospective franchisees should meet the following requirements:
- Financial Investment: The total investment for an ASICS franchise can vary depending on the location, size of the store, and regional market. Typically, an initial investment can range between $150,000 and $500,000.
- Retail or Sports Industry Experience: While not mandatory, prior experience in retail or the sports industry is beneficial, as it helps franchisees understand the unique demands of the market.
- Commitment to Brand Standards: ASICS has rigorous brand guidelines to ensure product quality, customer service, and store presentation, which franchisees must adhere to.
- Location Selection: The success of an ASICS store depends on its location, ideally situated in areas with high foot traffic such as shopping malls, commercial hubs, or fitness-centered communities.

Support and Benefits from ASICS
ASICS provides extensive support to its franchisees, ensuring they have the tools and resources to succeed:
- Comprehensive Training Programs: ASICS offers training on everything from product knowledge and store operations to customer service and sales techniques, ensuring that franchisees and staff are well-equipped to run a successful store.
- Marketing and Branding Support: ASICS provides global and local marketing initiatives to help franchisees attract customers and build brand awareness.
- Operational Guidance: Ongoing operational support is provided in areas such as inventory management, visual merchandising, and staff training to ensure smooth day-to-day operations.
- Access to Cutting-Edge Products: Franchisees gain access to the latest ASICS products, including limited editions and exclusive collections, keeping customers excited and engaged.
- Sustainability and Innovation: ASICS’ commitment to sustainability and product innovation helps attract modern, eco-conscious consumers who value quality and ethical practices.
How Star Brands Consulting Group Can Help
At Star Brands Consulting Group, we are committed to helping entrepreneurs succeed in their franchise endeavors. Our services for ASICS franchisees include:
- Market Research and Feasibility Studies: We conduct thorough market analysis to evaluate the viability of an ASICS store in your desired location, considering factors like demographics and competition.
- Franchise Application Assistance: We guide you through the franchise application process, ensuring that your proposal aligns with ASICS’ franchisee standards.
- Site Selection and Real Estate Support: Our team helps identify prime retail locations that match ASICS’ target market and foot traffic requirements.
- Operational Setup and Launch Support: From store design to staff recruitment, we provide comprehensive support to ensure a successful launch and smooth operations.
- Ongoing Consulting and Support: After your store opens, we offer continued consulting services to help you optimize business performance and grow your customer base.
Why Invest in an ASICS Franchise?
Investing in an ASICS franchise allows you to become part of a globally recognized brand that champions athletic excellence and health. With its innovative products, strong market presence, and focus on quality and sustainability, ASICS offers franchisees a unique opportunity to thrive in the sportswear and fitness industry.
Ready to Explore an ASICS Franchise Opportunity?
If you’re interested in learning more about opening an ASICS franchise, Star Brands Consulting Group is here to assist. Contact us today to discover how you can become part of this iconic brand and start your journey in the sportswear and fitness retail industry.
Explore more franchise opportunities with Star Brands Consulting Group and see how you can connect with leading brands like ASICS.