Chipotle Collaborates with Wonderskin for Limited Edition ‘Lipotle’ Guac-Proof Lip Stain (‘Burrito-Proof’ cosmetic lip stain)

Chipotle Mexican Grill has teamed up with award-winning cosmetics brand Wonderskin to launch a unique and limited-edition product just in time for National Avocado Day. The collaboration has resulted in the creation of ‘Lipotle,’ a guac-proof lip stain that is both innovative and fun, combining the best of both brands in a single product.

A Viral Sensation Meets a Food Icon

Wonderskin is renowned for its TikTok-viral lip stain, which has gained massive popularity with one being sold every 15 seconds. The brand’s Wonder Blading Lip Stain has now been given a fresh twist with a custom peelable green colorway, inspired by Chipotle’s signature guacamole. Once peeled off, the masque reveals a new nude-pink lip stain, exclusively crafted for Chipotle. This special edition product celebrates National Avocado Day and is a perfect blend of beauty and food culture.

A Celebration of National Avocado Day

Launched in the UK by Clarion Communications, Chipotle’s UK PR agency, and Wonderskin’s communications team at Friday Agency, ‘Lipotle’ represents Wonderskin’s first major brand collaboration in its four-year history. Both brands are recognized as innovators in their respective fields, and this partnership is designed to offer fans a high-performing, smudge-proof lip stain that they can enjoy while eating their favorite Chipotle meals.

Stephanie Perdue, Vice President of Brand Marketing at Chipotle, commented on the collaboration: “With the popularity of mukbangs on social media, we noticed our fans are in need of a smudge-proof lip stain to enjoy their Chipotle on-the-go. We teamed up with Wonderskin to create the most iconic guac and foil-inspired lip stain ahead of National Avocado Day.”

Marina Kalenchyts, Brand Director of Wonderskin, expressed her excitement about the collaboration: “This partnership is a perfect blend of two trailblazing brands, both passionate about delivering top-notch, sought-after products as well as building loyal and robust communities. By merging Chipotle’s bold, flavorful essence with Wonderskin’s revolutionary beauty technology, we’re creating a one-of-a-kind experience and product that will captivate and delight our customers like never before.”

Availability and Pricing

The ‘Lipotle’ Wonder Blading Lip Stain Kit is available for purchase on wonderskin.com and eu.wonderskin.com for £28, with an additional £3.99 shipping fee. This limited-edition product is expected to be a hit among fans of both Chipotle and Wonderskin, offering a unique way to celebrate National Avocado Day.

Free Guac on National Avocado Day

In addition to the launch of ‘Lipotle,’ Chipotle is offering a special promotion in honor of National Avocado Day. On Wednesday, July 31, Chipotle fans can enjoy a free topping or side of guacamole with the promo code AVO2024 when ordering through the Chipotle app, website, or in-store at locations across the U.S., Canada, and the UK.

Chipotle’s guacamole, made from just six real ingredients—Hass avocados, hand-chopped coriander, red onion, jalapeno, citrus juice, and kosher salt—is a fan favorite and a nourishing source of healthy fat. This year, Chipotle expects to use approximately 129.5 million pounds of avocados across its restaurants in the U.S., Canada, and Europe.

The collaboration between Chipotle and Wonderskin highlights the creativity and innovation both brands bring to their industries, offering customers a unique and memorable way to enjoy National Avocado Day. Whether you’re picking up your favorite Chipotle bowl or trying out the new ‘Lipotle’ lip stain, this collaboration promises a fun and flavorful experience for all.

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