In a significant milestone, PUMA has opened its largest flagship store in Africa in Rabat, the capital city of Morocco. Spanning approximately 385 square meters, this new store offers a comprehensive range of products, from sports equipment to fashion accessories catering to all genders and ages.
The opening of the flagship store in Rabat signifies PUMA’s strong and enduring relationship with Africa. Managing Director of EEMEA Distribution, Johan Kuhlo, emphasized, “The opening of this new flagship store in Rabat symbolizes the spirit of renewal that we feel particularly in Morocco. We are delighted to take this significant step in collaboration with our partner Planet Sport.”
Visitors to the store can explore cutting-edge innovations across performance-oriented sports gear and lifestyle collections. These offerings include exclusive partnerships with global icons like Rihanna, as well as collaborations with fashion-forward brands such as Vogue and Ferrari. The store is further distinguished by captivating localized wall paintings that reflect local culture and artistry.
The inauguration of the PUMA flagship store was celebrated with an exclusive event attended by 60 guests, including PUMA football player Oussama Targhalline, influencers Mounia Senhaji & Fatima Zahra Akif, and renowned designer Selmane Diouri.
The event at PUMA Agdal store featured immersive experiences such as Apple Pro Vision displays, a 360-degree photobooth, and lively DJ sets infused with Gnaoua music. The terrace showcased a Palermo corner adorned with Moroccan cultural items, offering visitors a taste of Moroccan tea and local cuisine. Against a backdrop of a press wall, the event highlighted the fusion of PUMA’s modernity with the rich traditions of Rabat.
This flagship store opening underscores PUMA’s commitment to Morocco and Africa, reinforcing its presence and dedication to providing innovative sports and lifestyle products to the region.
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