PUMA Launches Revolutionary Sustainable Store in India

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PUMA has unveiled its pioneering sustainable store in Indiranagar, a suburb of Bangalore, India, marking a groundbreaking advancement in global retail concepts. Spanning 800 square meters, the store is a testament to PUMA’s commitment to sustainability and innovation in retail spaces.

Franz Koch, CEO of PUMA, expressed, “In keeping with our mission of becoming the most desirable and sustainable Sportlifestyle company, PUMA is happy to take this pioneering step forward for the retail industry.” The store not only aims to enhance the customer experience but also sets new standards in environmental responsibility.

Rajiv Mehta, Managing Director of PUMA South Asia, highlighted the store’s features, stating, “The building is a true design marvel and incorporates a host of innovative sustainability features to make our sustainable PUMA Store a one-of-a-kind retail experience.” These features include:

  • Recycled Materials: The building incorporates recycled steel from old DVD players, bicycles, and tiffin boxes, showcasing PUMA’s commitment to sustainable construction practices.
  • Natural Daylight: Over 90% of the interior spaces have direct access to natural daylight, reducing the need for artificial lighting and conserving energy.
  • Energy Efficiency: The store uses energy-efficient artificial lighting and a unique underfloor air distribution system to minimize energy consumption.
  • Solar Power: 100% of the store’s energy is solar-powered, with solar photovoltaic cells generating 10,384 kWh units of energy annually.
  • Innovative Cooling: The building utilizes a ground-source heat exchange system and roof garden to regulate temperature naturally, reducing the need for air conditioning.
  • Environmental Initiatives: PUMA’s sustainable store introduces the ‘Bring Me Back’ Program for recycling footwear, apparel, and accessories, promoting circular economy principles.
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The launch event of the sustainable PUMA Store was carbon-neutral, powered entirely by pedal-generated energy from guests using special bicycle generators. This initiative not only showcased PUMA’s commitment to sustainability but also engaged the community in environmental awareness.

PUMA has also partnered with local artists and design studios to create large-format installations using waste materials, which will be displayed across Bangalore to promote waste minimization strategies and beautify the cityscape.

Overall, PUMA’s sustainable store in Indiranagar represents a pioneering effort in blending sustainability with retail innovation, setting a new benchmark for eco-friendly and resource-efficient retail spaces globally.

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