Calvin Klein has unveiled a new flagship store in the Le Marais neighborhood of Paris, marking a significant expansion for the iconic American brand. This new location at 42 Rue des Francs-Bourgeois is notable for several reasons, starting with its in-store personalization services, a first for Calvin Klein in Paris. Prior to this, the brand’s presence in the city was limited to an underwear-focused store at the Forum des Halles mall.
The new 293-square-meter store offers a comprehensive selection of Calvin Klein’s lines, including Calvin Klein Jeans, Calvin Klein Underwear, the ready-to-wear line Calvin Klein: Calvin Klein, and the activewear line Calvin Klein Performance. Enhancing the shopping experience, the store features cutting-edge retail technology, such as digital screens and tablets, to assist customers in making informed choices about products and sizes.
Designed by Brazilian interior architect Lucas Jimeno, the store spans three floors and is integrated seamlessly with the original stone façade of the location. The ground floor is dedicated to the women’s collection, the mezzanine to the men’s collection, and the lower level houses the largest in-store Calvin Klein underwear and loungewear department in Europe. This setup highlights the brand’s strong presence in the underwear category.
One of the store’s unique features is a “laboratory” space where customers can customize a range of products, including t-shirts and denim jackets. To commemorate the opening, Calvin Klein has released limited-edition t-shirts and sweatshirts featuring the new store’s address. Additionally, the store offers a limited-edition menswear and womenswear capsule designed with a bespoke color palette and custom Calvin Klein Paris branding.
The store’s design concept, named Chalk, embodies minimalist aesthetics with monochromatic palettes, aiming to blend modern New York vibes with Parisian elegance. This expansion is part of Calvin Klein’s strategy to strengthen its retail presence in the fashion capital and reaffirm its premium positioning in the French market, which is expected to grow at a compound annual growth rate of 1.5% by 2027.
Owned by PVH since 2003, Calvin Klein operates in around 110 countries, employing approximately 11,500 people globally. The brand’s significant sales, approximately $9 billion in 2018, underscore its strong market presence and influence. The new Paris store not only expands Calvin Klein’s footprint but also enhances its engagement with customers through innovative retail experiences and personalized services.