Leading health and beauty retailer Superdrug has announced plans to open 25 new stores in 2024, marking its 60th year on the British high street. This expansion is part of a significant investment in its bricks-and-mortar retail footprint, aimed at enhancing the physical shopping experience for customers.
The Details
Superdrug’s ambitious plan includes the opening of 25 new stores, creating over 500 jobs nationwide. Key highlights of this expansion include:
- Larger Store Formats: New stores in prime retail locations such as St David’s in Cardiff, Bluewater Shopping Centre, and Westfield Stratford City.
- Notable Developments:
- Doubling the size of the Craigavon store in Northern Ireland to 5,800 sq. ft.
- Extending the Lakeside Thurrock store to 7,669 sq. ft.
- Upsizing the Cardiff store to 11,300 sq. ft. with new treatment services.
- Doubling the Westfield Stratford City store to 9,892 sq. ft.
- Refitting Existing Stores: Refitting 60 existing stores and extending seven others, incorporating eco-conscious designs and energy-efficient features.
The Why
This investment aligns with Superdrug’s O+O (Online + Offline) strategy, aimed at delivering a seamless omnichannel shopping experience. The retailer’s strong performance, including a 9.2% increase in Christmas trading sales and a 17% revenue rise in 2022, underscores its commitment to enhancing customer engagement and supporting local communities.
The expansion will enable Superdrug to offer a wider range of health and beauty products, new services, and exclusive member deals, reinforcing its position as a key player in the retail market.
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