The Benetton Group is an Italian Fashion retail chain that accommodates men, women and children. It’s unique for its collection of basic colourful clothes that are always in line with recent trends, but still maintain the Benetton style. The first store was opened in 1965 and in 1969 the first store outside of Italy was opened in Paris. Benetton has a huge network of stores around the globe. The reason The Benetton Group has been so successful, particularly when dealing with the challenges that globalisation brings, is because it is an innovative company geared to change in regards to its business concepts and its fashion styles. In 2014 the company underwent a reorganisation of its structure and formed three different entities of the company where each focused on one area, brands, manufacturing and real estate.
Franchise System
In 1980 the Benetton Group reached the U.S. market, opening a store in New York. Two years later a store was opened in Tokyo. Expansion also took place in Middle Eastern Europe and the Soviet Union. By 2005 it had locations in 120 countries with a phenomenal total of 5,000 stores. With over 50 years of experience the company clearly has quite a knack for establishing new successful stores in different regions. Its franchisees are supported in every way possible to ensure long term success and satisfying profitability. In 2017 Benetton launched a new franchising system called Franchising 2.0, using its years of experience to create a strategy that would result in even better franchises. It also brought in a new store concept called ‘On Canvas.’ Franchise stores now need to feature this new look where the customer is made to have a shopping experience like no other.
Benetton Group, known globally for its vibrant fashion and inclusive messaging, offers compelling franchise opportunities for entrepreneurs and investors interested in operating a globally recognized lifestyle brand. With a strong presence in over 120 countries, Benetton combines Italian fashion heritage with a modern retail approach, making it an attractive choice for franchisees looking to enter the fashion retail sector.
At Star Brands Consulting Group, we help you evaluate, plan, and launch Benetton franchises around the world. As an independent consulting firm, we are not directly affiliated with Benetton but provide professional support to help you navigate franchise opportunities with clarity and confidence.
About Benetton
Founded in 1965 in Treviso, Italy, Benetton is one of the most well-known fashion brands in the world. It is best recognized for:
- Its colorful and casual clothing for men, women, and children.
- Socially conscious and inclusive advertising campaigns.
- A diverse product range that includes everyday wear, outerwear, knitwear, and accessories.
The company operates under two core brands:
- United Colors of Benetton: Known for vibrant, youthful collections and iconic branding.
- Sisley: A more refined, fashion-forward brand targeting young professionals and trendsetters.
Why Invest in a Benetton Franchise?
- Global Brand Recognition: Operates in over 5,000 locations worldwide.
- Italian Fashion Legacy: Combines European style with global appeal.
- Wide Customer Base: Family-oriented collections for all ages.
- Flexible Store Formats: Standalone stores, shop-in-shop, and flagship locations.
- Sustainable Fashion Commitment: Increasing investment in eco-friendly materials and practices.
Business Model & Store Formats
Benetton franchises are available in various retail formats:
- Flagship Stores: Large retail stores in high-footfall areas offering the full brand experience.
- Standalone Stores: Medium-sized retail outlets in malls or shopping streets.
- Shop-in-Shop: Smaller branded spaces within department stores or multi-brand boutiques.
Each format offers scalability depending on your investment level and market size.
Estimated Investment Requirements
While actual costs vary depending on region and format, typical estimates include:
- Franchise Fee: $25,000 to $50,000
- Total Investment: $200,000 to $500,000 (including store design, inventory, and setup)
- Royalty Fees: Approximately 5% to 6% of gross sales
- Marketing Fees: Around 1% to 2% of gross sales
Benetton offers strong support for store layout, training, and inventory management systems.
Global Expansion & Market Potential
Benetton is actively expanding in the following regions:
- Europe: Especially Central and Eastern Europe
- Middle East & North Africa: Growing retail demand and interest in European fashion
- Asia: Expanding in India, Southeast Asia, and China
- Latin America: Emerging markets with rising middle-class consumer bases
The brand’s timeless style and affordability make it suitable for a wide range of markets.
How Star Brands Consulting Group Can Help
Our team provides personalized support at every stage of your franchise journey:
- Franchise Availability Research
- Market Analysis & Business Planning
- Site Selection Assistance
- Franchise Application Guidance
- Retail Operations & Marketing Strategy
- Staff Training & Management Consulting
We help you build a sustainable and profitable Benetton business aligned with local customer needs and global fashion trends.
Who Should Consider a Benetton Franchise?
- Entrepreneurs with a passion for fashion retail
- Investors looking to introduce European brands to new markets
- Retail professionals expanding their brand portfolio
- Developers of shopping centers seeking anchor fashion tenants
Launch Your Benetton Franchise with Confidence
If you’re ready to bring one of Italy’s most iconic fashion brands to your city, Star Brands Consulting Group is here to support your journey. With our expertise, global network, and deep retail experience, we’ll guide you every step of the way.
Contact Star Brands Consulting Group today to start your Benetton franchise journey.