Marco’s Pizza, one of the nation’s fastest-growing pizza brands, concluded 2023 with remarkable achievements that set the stage for substantial growth in 2024. The brand awarded 86 new franchises and opened nearly 80 new stores throughout the year, reflecting its robust expansion strategy and market presence.
2023 Highlights
- Product Innovation and Quality
- Menu Enhancements: Marco’s introduced several new and permanent menu items, including the Sausage Magnifico and Ultimate Magnifico pizzas, alongside boneless wings. The brand also launched the Hot Honey Magnifico Pizza, a limited-time offer in collaboration with Mike’s Hot Honey, and the Pizzoli, a fully-loaded handheld that has become one of the strongest-selling new items in recent history.
- Order Management System (MOMS): The rollout of Marco’s proprietary, 100% cloud-based technology platform, MOMS, has provided franchisees with greater flexibility and operational efficiency.
- Leadership Expansion
- New Appointments: Denise Lauer joined the team as Chief Marketing Officer, bringing extensive experience in the restaurant, food, and QSR sectors to bolster Marco’s leadership.
- Industry Recognition
- Awards and Rankings: Marco’s Pizza was honored with multiple accolades, including a ranking in Newsweek’s 2023 America’s Best Customer Service in the pizza chains category, a spot on QSR’s Top 50, inclusion in Nation’s Restaurant News’ Top 500, and the No. 48 position on Entrepreneur’s 2024 Franchise 500® ranking.
- Franchise Performance
- Sales Achievement: The Top 50% of Marco’s franchised stores achieved an average net royalty sales of $1,222,684 during the 2022 fiscal year.
2024 Development Strategy
Marco’s Pizza’s 2024 strategy emphasizes multi-unit growth and further franchise development, with a focus on:
- Franchisee Relations and Support: Prioritizing operational support and franchisee relations, especially with nearly half of the current franchise network being multi-unit operators.
- Expansion Opportunities: Exploring franchise growth in nontraditional sectors and international markets, with immediate opportunities in the LATAM region and future expansion plans overseas.
Strategic Support:
- Development Support: Marco’s is committed to providing robust development support, including technology and tools for identifying expansion territories, real estate assistance, construction management, field operations, and financing information.
Industry Excellence:
- FRANdata FUND Score: Marco’s achieved a FUND Score of 895, placing it in the top 1% of all evaluated franchise systems and among the top three scores for QSR brands.
Leadership Vision: “Marco’s continues to prove itself as one of the fastest-growing and most innovative pizza brands in the country with no intention of slowing down,” stated Tony Libardi, Co-CEO & President. “We’re at the forefront as the industry evolves with consumer needs and market changes. In the coming year, we will maintain our focus on monumental growth, technological advancements, and delivering superior quality products and customer experiences.”
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